Fnalysis.
Faked Death
A crypto project's co-founder faked his own suicide live on stream, and was found alive at his dad's house
In May 2025, while his wallets drained millions in tokens, Jeffy Yu, co-founder of Zerebro, staged his death on a livestream to "exit" the project without tanking the price. Days later, a journalist found him perfectly alive. Months later he launched another meme coin.
The stunt drew a wave of criticism within the crypto community, where suspicion of publicity tricks whenever a token's price collapses has become second nature. Faking your own death to deflect attention from a possible exit scam added a new chapter to the long list of questionable tactics meme-coin founders have used to manage — or dodge — angry investors.
Source: SF Standard →Weekend at Bernie's, in reverse.