Fnalysis.
Marketing by Absence
They launched a coin literally called "Useless," promised zero utility, and it got listed on Kraken and Coinbase
USELESS was born in May 2025 on Solana as a joke about the meme-coin-with-no-purpose craze. Its creators never promised anything — no roadmap, no utility — and it still topped $400 million in market cap and got listed on Kraken, Binance US, and Coinbase's roadmap the same day.
The irony wasn't lost on the crypto community: while thousands of projects with ambitious whitepapers and promises to revolutionize the industry go nowhere, a coin that flat-out admitted it was good for nothing ended up with more institutional legitimacy — listings on regulated exchanges included — than most of them.
Source: Cryptonomist →Come again?