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Crypto Zoo
In May 2026, two Americans jumped the fence into the enclosure of "Punch," a celebrity monkey at Ichikawa Zoo, dressed up to promote the MEMECOIN token as part of a $1 million viral content contest. They were arrested for business obstruction; the zoo announced it would install more fencing and patrols.
Ichikawa Zoo, known for its famous primate, had dealt with visitors getting too close to its animals before, but never for the sake of promoting a cryptocurrency. The incident reopened the debate over how far some meme projects are willing to go for viral content, even at the expense of people's and animals' safety.
Source: Decrypt →The monkey came out ahead on dignity.