Fnalysis. Bizarre Marketing

In 2017, Burger King Russia created WhopperCoin on the Waves blockchain — you earned coins for every ruble spent and could trade them for burgers or resell them. By 2019, trading volume had dropped to zero.

The idea aimed to build customer loyalty using blockchain before the term became a marketing cliché: the more burgers you bought, the more coins you earned, and in theory you could redeem thousands of WhopperCoins for a free Whopper. The project never expanded beyond Russia and ended up as just another experiment from the 2017 crypto frenzy, when brands of every kind tried to jump on the bandwagon without a clear plan for what to do once they got there.

Source: Wikipedia → ← See all weird crypto news on Fnalysis