Fnalysis.
💥 Mascot war
John Oliver, host of HBO's Last Week Tonight, devoted a segment to Buc-ee's, the Texas gas station and travel center chain that has filed nearly a dozen trademark lawsuits against companies with cartoon mascots (bears, moose, alligators), and even against businesses whose names end in "-ee's," like Missouri dog shop Barc-ee's. Oliver launched his own parody site, "Buc-Off," selling merchandise featuring a squirrel named Mr. Nutterbutter, whom he described as "everyone's favorite cartoon animal who doesn't sue small businesses."
Source: ABA Journal →The squirrel got off easy. The beaver, not so much.