Fnalysis.
❌ 100% false, fact-checked
A famous British financial guru appears in a video recommending investment in a Bitcoin platform alongside Elon Musk
A Facebook ad showed Martin Lewis, a well-known personal finance presenter and expert in the UK, explaining in his own voice and face how a platform called "Quantum AI," supposedly backed by Elon Musk, multiplied money invested in bitcoin.
Why it's false: It's a deepfake: Lewis never said that, and the platform doesn't exist as a legitimate business — it's an investment scam. Lewis had already sued Facebook in 2019 over fraudulent ads using his image (the social network ended up donating £3 million to a scam-victim support charity), and in 2023 he publicly flagged this video as "the first deepfake" he'd seen using his own face.
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